SmallBiz Alliance

The Waukesha County Business Alliance believes all types of businesses, big or small, are important to the growth of Waukesha County. Small businesses comprise 92% of the Alliance’s membership. You are a vital part of what makes Waukesha County a great place to live, work and play!

The Alliance offers many benefits that are tailored to small business owners and executives. We’ll connect you to resources that can help your business thrive:

SmallBiz Alliance Programs
  • Join us at our SmallBiz Alliance programs for a presentation on a topic important to running your business and receive personal attention to help your business get to the next level. After the presentation, engage in a roundtable discussion with others at your table, learn best practices and participate in workshop activities. If you’re a small business owner, these programs are for you! Scroll down to see upcoming dates and topics.
    • Programs are offered six times per year on an invite-only basis for business executives. Call 262-542-4249 to register. All of our 2020 SmallBiz programs will be held at R&R Insurance Services in Waukesha, WI.
CEO Roundtables
  • Join one of our Small Business CEO Roundtables to discuss issues facing your business. Your roundtable group meets monthly and can serve as your own trusted board of advisors.
    • Learn more about our CEO Roundtables and how to get involved.
No-Cost Business Consulting
  • The Waukesha County Center for Growth, in partnership with the Small Business Administration and the Wisconsin Small Business Development Center, offers business consulting services at no cost. The organization is focused on helping small and mid-sized businesses to improve and grow, and entrepreneurs to launch successful enterprises. No matter what stage your business is in, let a business consultant be of assistance to you.
  • Our free SmallBiz email newsletter is sent to business executives monthly, containing information and articles relevant to improving the way you run your business. You can also read our small business CEO spotlight for the month, learn more about our upcoming SmallBiz program and find success stories from businesses just like yours which have taken advantage of everything our SmallBiz programming has to offer.


Adapting During Change

We all face challenges in our careers, especially with ever-changing demands. Join a panel discussion with small business CEOs from various industries to discuss how to adapt and excel during times of change. Start the new year with the keys you need to embrace change.

January 14, 2020, 8:00 – 9:30 a.m.

Call 262-542-4249 to register.



Join Craig Plowman, President of HeatTek for an in-depth discussion on accountability for both leaders and employees. Craig will explain how HeatTek has found success utilizing the tools of Traction EOS – a software designed to help businesses get the most productivity out of their company.

March 10, 2020, 8:00 – 9:30 a.m.

Call 262-542-4249 to register.


The Power of LinkedIn

Join Wayne Breitbarth, author of the best selling book The Power Formula for LinkedIn Success, to hear how Linkedin can benefit you and your company. Learn how to formalize your individual LinkedIn strategy, make sure your personal profile and company page reflect more closely align with your mission, vision, and culture. Wayne will also improve your ability to effectively use LinkedIn to find and communicate with prospective employees and customers. Don’t miss this unique opportunity to discover how you can use this powerful tool today!

May 12, 2020, 8:00 – 9:30 a.m.

Call 262-542-4249 to register.


How to Adapt Your Sales & Marketing Strategies to Align with COVID-19

President of TopLine Results Corporation, Fred Varin, will discuss the importance of adapting your current sales and marketing strategies in order to better align with the COVID-19 pandemic. Learn what changes need to be made within your own business and how you can quickly and efficiently make these changes to set yourself up for success in the second half of 2020.

July 14, 2020, 8:00 – 9:30 a.m.

Call 262-542-4249 to register.


SmallBiz Alliance (Rescheduled)

This program has been rescheduled to November. We invite you to join us!

September 15, 2020, 8:00 – 9:30 a.m.

Call 262-542-4249 to register.


Maintaining a Well-Balanced Workplace Culture & Implementing Employee Safety Measures

Join John Huggett, VP and General Manager at The Boldt Company, as he discusses how Boldt has maintained a well-balanced workplace culture while implementing best practices and safety measures for employee health. Engage with other small business CEOs during break out sessions to discuss company culture, employee retention, safety protocol, and more.

November 10, 2020, 8:00 – 9:30 a.m.

Call 262-542-4249 to register.