Programs & Marketing Associate

Posted: January 29, 2021

Full Time

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Support business, expand connections and put your detail-oriented planning strengths to work! The Waukesha County Business Alliance hosts 100+ events and programs each year and is looking for a dynamic project manager with marketing and event planning skills to join the team.

Essential Duties & Responsibilities

  • Contribute to the successful execution of Alliance events and programs by coordinating the logistics, speakers, sponsors, marketing and promotion of annual, recurring and one-time events and programs.
  • Support the Alliance’s guest speaker process, including handling some incoming and outgoing speaker requests.
  • Work directly with confirmed guest speakers to gather necessary details including contact information, speaker materials, marketing materials, etc.
  • Draft informative and appealing descriptions for events and programs.
  • Prepare timelines (both long-term planning and day-of) for confirmed events and programs and check in with task owners to keep planning on schedule.
  • Share day-of timelines with staff, speakers and sponsors to coordinate their involvement.
  • Enter and maintain/update event and program information in the Alliance database.
  • Maintain various pages within the Alliance’s website related to events and programs (i.e., adding descriptions, updating dates/times, building new pages, etc.).
  • Coordinate, design and execute promotional emails for upcoming events utilizing the Alliance’s email distribution platforms.
  • Assist with the day-of logistics for events and programs (virtual or in-person).
  • Administer the details of confirmed sponsors, including utilization of sponsor benefits, coordinating sponsor submissions (ads, remarks, logos, etc.), and entering sponsorship information in Alliance database.
  • Assist with additional marketing, event and program duties as needed.
  • Become proficient with all modules of the Alliance database.
  • Contribute to the Alliance’s member retention process.
  • Assist entire Alliance team, as needed, on additional projects, training sessions, meetings, etc.


  • Proven written and oral communication skills.
  • Ability to manage multiple projects at one time with a high level of attention to detail.
  • Strong interpersonal skills, ability to develop relationships and communicate with all levels of business management.
  • Positive, creative and solution-focused working relationship with team members.
  • Ability to complete Word/Excel mail merges.

Education & Experience

  • Bachelor’s degree or a two-year technical degree in a related field preferred.
  • Minimum of 1-2 years of relevant experience.
  • Proficient with Microsoft Office Suite/Office 365; Excel, Outlook, PowerPoint and Word.
  • Proficient with remote meeting platforms; Zoom, GoToWebinar, GoToMeeting and Teams.

The Programs and Marketing Associate position is a full-time, salaried position.  The hours to be worked will generally take place between 8:00am-5:00pm, Monday through Friday.  However, the Programs and Marketing Associate must be available for early morning and/or evening Alliance events and programs.

Position Reports To:  Vice President, Talent Development

To Apply:  Send cover letter, resume, references and salary requirements to