Programs & Marketing Associate

Essential Duties & Responsibilities

• Contribute to the successful execution of Alliance events and programs by coordinating the logistics, speakers, sponsors, marketing and promotion of annual, recurring and one-time events and programs.
• Support the Alliance’s guest speaker process, including handling some incoming and outgoing speaker requests.
• Work directly with confirmed guest speakers to gather necessary details including contact information, speaker materials, marketing materials, etc.
• Draft informative and appealing descriptions for events and programs.
• Prepare timelines (both long-term planning and day-of) for confirmed events and programs and check in with task owners to keep planning on schedule.
• Share day-of timelines with staff, speakers and sponsors to coordinate their involvement.
• Enter and maintain/update event and program information in the Alliance database.
• Maintain various pages within the Alliance’s website related to events and programs (i.e., adding descriptions, updating dates/times, building new pages, etc.).
• Coordinate, design and execute promotional emails for upcoming events utilizing the Alliance’s email distribution platforms.
• Assist with the day-of logistics for events and programs (virtual or in-person).
• Administer the details of confirmed sponsors, including utilization of sponsor benefits, coordinating sponsor submissions (ads, remarks, logos, etc.), and entering sponsorship information in Alliance database.
• Assist with additional marketing, event and program duties as needed.
• Become proficient with all modules of the Alliance database.
• Contribute to the Alliance’s member retention process.
• Assist entire Alliance team, as needed, on additional projects, training sessions, meetings, etc.