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Manufacturing Alliance Partners











A platform for manufacturers to share ideas, encourage innovation, work together to transform the image of manufacturing and target new talent.


We the members of the Waukesha County Manufacturing Alliance pledge to promote the advancement of manufacturing in the greater Waukesha County area. Our collective goal is to raise the image and awareness of manufacturing as a viable and prosperous career path, and to highlight the necessity of a strong manufacturing base in ensuring the security and opportunities for future generations. We will provide a forum to share and distribute information and provide connections to the exceptional resources in Waukesha County.

We will, in the spirit of cooperation and collaboration, engage in discussions and actions to drive the following initiatives: Best Practice Sharing, Cost Reduction, Risk Mitigation, New Business Development, and Improving the Perception of Manufacturing. These initiatives will be pursued in a manner consistent with ensuring the sustainability of our businesses as an on-going concern, while promoting the sustainability and prosperity of the communities in which we operate and live.

The Waukesha County Manufacturing Alliance serves as a platform for manufacturers to share ideas, encourage innovation, work together to transform the image of manufacturing and target new talent, in partnership with First Business Bank, Michael Best & Friedrich LLP, R&R Insurance Services, Inc. and Sikich LLP.


The Waukesha County Business Alliance and leading area manufacturers formed the Waukesha County Manufacturing Alliance in 2010 in response to the critical needs of our manufacturing employers. Manufacturing accounts for 20% of industry -- or 1 in 5 jobs -- in Waukesha County. An unstable economy, coupled with negative perceptions of manufacturing, has made it imperative that the group dispel the myth that American manufacturing is “dead.” The Manufacturing Alliance holds CEO listening sessions, programs, and manufacturing tours for external audiences – all highlighting that manufacturing is “alive and well” in Waukesha County and the region.




Schools2Skills Tours Continue Changing
Perceptions of Manufacturing


 In its third year, the Alliance’s Schools2Skills™ program continues to gain momentum; inspire students, parents and educators; and change perceptions about careers in manufacturing. The program gives Waukesha County schools the opportunity to tour local manufacturers and see firsthand the innovative and advanced technology right here in Southeastern Wisconsin. The tours conclude at Waukesha County Technical College, where attendees learn about the education available for these types of opportunities.

Understanding that many people have never toured a manufacturing facility, the program takes people inside some of our area’s leading companies to learn more about manufacturing, career paths and salaries. We’ve hosted 38 tours in three years and have taken more than 1,000 high school students, parents and educators on tours. Last year, we expanded the program by taking middle school educators on a tour.



Taking Charge of the Manufacturing Skills Gap


The Alliance, in collaboration with other regional partners, is proud to be working with manufacturers, schools and others to help people see the potential of a future in manufacturing – and get on the path toward success. Dream It. Do It. provides a variety of resources for manufacturing career candidates, their parents and teachers, all available at DreamItDoItWI.com.

It’s important to reach young people at a critical time, when they’re charting their career direction. It’s vital to share the real story of manufacturing careers – good-paying positions, technologically advanced environments and strong growth prospects. As an organization representing manufacturing companies, it’s our responsibility to work with them to enhance the image of manufacturing career pathways and continue to emphasize the importance of science, technology, engineering and math in our schools.


Discover more about the initiative at DreamItDoItWI.com.




Manufacturing Executive Council 

Kent Lorenz - Chair
President Midwest Region,
Ellison Technologies


Judie Taylor - Vice Chair
President, DUECO, Inc.


Cheryl Aschenbrener
Partner, Sikich LLP

Dave Bahl Sr.
President, Weldall Mfg., Inc.

Brian Baker
President, Sentry Equipment Corp


Larry Blanton
Senior VP of Sales & Marketing,
MetalTek International

Rich Buss
President, Glenroy, Inc.

Jeffrey Clark
President & CEO, Waukesha Metal Products


Rick Craven
President, Acurate Specialities, Inc

Mike Farrell
CEO, Sentry Equipment Corp

Bill Hegeman
President, SPX Transformer Solutions

Luis Hernandez, Jr
Owner, Urethane Sysems Plus Inc

Eric Isbister
CEO, GenMet Corporation

Aaron Jagdfeld
President & CEO, Generac Power Systems

Richard Kaiser
Partner, Michael Best & Friedrich LLP

Kim Korth
President & CEO, Dickten Masch Plastics
Nick Kroll
President/CEO, Aries Industries

Chuck Madore
CEO, M2M Group

Tony Mallinger
President, Metal-Era Inc.
Mike Mallwitz
President, Busch Precision Inc
Fank Maurer
Executive Vice President Commercial Sales,
R&R Insurance Services, Inc.

Peter McCormick
President & CEO, Magnetek

Mike Mills
General Manager, GE Healthcare

Alan Petelensik
President, Power Test Inc

Joel Quadracci
President, CEO & Chairman,


Austin Ramirez
CEO, HUSCO International

Dave Strand
President/CEO, Wisconsin Oven Corporation

Dave Vetta
President & CEO, First Business Bank

Thorsten Wieness
President/Owner, Trace-A-Matic


Jim Zaiser
President/Owner, Hydro-Thermal Corporation


Todd Zakreski
President, HUSCO Automotive




For more information on the Manufacturing Alliance, please contact Mary Baer.