21600 W Cleveland Ave
New Berlin, WI 53146
P: (262) 620-2527
F: (262) 347-3372
In 2009, Steve and Crystal Miller were approached about an opportunity to purchase three assisted living facilities in Milwaukee County. They were counseled that they could own these facilities, hire an Executive Director, and sit back and reap the benefits of a successful business. After only a few months, it became clear that without an owner involved every day, this business would surely fail. Steve and Crystal decided that Crystal should become a part of daily operations, get her CBRF certifications, gather knowledge, and develop relationships with industry professionals as mentors and friends. This is what she did and by early 2010, Crystal was thrust into an executive role when the Executive Director left without notice. In her wake, she left an extensive state survey at Michele Home, 17 violations, with only a month to make corrections and then be verified by the State of Wisconsin DHS.
At that crucial moment in Frontida’s history, Crystal determined that the values that Frontida now holds would be the key to Frontida’s success. Since that time, she and her team have been building trust by doing these things:
1. Tell the truth. (In Crystal’s words, “tell the truth, all the time, even when it is hard.”)
2. Work hard. (In the beginning, to correct the problems at Michele Home, Crystal worked many 16 hour days to reach compliance)
3. Follow the Rules.
4. Love Others.
These things are what Frontida team members still talk about every day in our interactions with each other and other stakeholders in our business. To celebrate our fifth year anniversary, the 5th value of “Have Fun” was added.
Golden Oaks Home - New Berlin
Frontida operates eight homes in Southeastern Wisconsin. In Waukesha County, Golden Oaks Home is a 16-bed Home situated on 8 acres at 21600 W. Cleveland Avenue. In Delafield, Our Twin Oaks Memory Care Home is an 8-bed Home located right off Hwy 83 just south of I-94. Frontida began operating Twin Oaks in 2011. For more information about availability for our Golden Oaks Home in New Berlin or our Twin Oaks Memory Care Home in Delafield, call Kevin at 262.620.2527.
Twin Oaks Memory Care Home - Delafield
You can learn more about our entire story at www.frontidacare.com.
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