YOUR County Chamber

  • Member Spotlight

  • Frontida Inc

    21600 W Cleveland Ave

    New Berlin, WI 53146

    P: (262) 620-2527

    F: (262) 347-3372

  • Did you know?


    • Our values are positioned in a place of importance in each of our homes, including our home office!




    • Each holiday, our President, Crystal Miller, makes handmade caramel corn for each of her team members – 120 bags of popcorn! 
    • Frontida leadership has a “winning call” every morning at 8:22am, where a senior leader shares an example of what winning looks like in our company.  It gives us a chance to connect and build value every day.
    • Our family-owned company has tripled in team members and revenue since its beginning in 2009.
    • Our name, Frontida, is Greek for “nurture and care.”
    • Our eight homes are located in four counties in Racine, Milwaukee, Waukesha, and Fond du Lac counties.
    • Our Frontida Logo uses a unique green color that is also found in our home office where our team gathers and works around the “Green Table.”



  • Spotlight Archives




    In 2009, Steve and Crystal Miller were approached about an opportunity to purchase three assisted living facilities in Milwaukee County. They were counseled that they could own these facilities, hire an Executive Director, and sit back and reap the benefits of a successful business. Frontida_CrystalMillerAfter only a few months, it became clear that without an owner involved every day, this business would surely fail. Steve and Crystal decided that Crystal should become a part of daily operations, get her CBRF certifications, gather knowledge, and develop relationships with industry professionals as mentors and friends. This is what she did and by early 2010, Crystal was thrust into an executive role when the Executive Director left without notice. In her wake, she left an extensive state survey at Michele Home, 17 violations, with only a month to make corrections and then be verified by the State of Wisconsin DHS.


    At that crucial moment in Frontida’s history, Crystal determined that the values that Frontida now holds would be the key to Frontida’s success. Since that time, she and her team have been building trust by doing these things:


    1. Tell the truth. (In Crystal’s words, “tell the truth, all the time, even when it is hard.”)

    2. Work hard. (In the beginning, to correct the problems at Michele Home, Crystal worked many 16 hour days to reach compliance)

    3. Follow the Rules.

    4. Love Others.

    These things are what Frontida team members still talk about every day in our interactions with each other and other stakeholders in our business.  To celebrate our fifth year anniversary, the 5th value of “Have Fun” was added.



    Golden Oaks Home - New Berlin


    Frontida operates eight homes in Southeastern Wisconsin.  In Waukesha County, Golden Oaks Home is a 16-bed Home situated on 8 acres at 21600 W. Cleveland Avenue.  In Delafield, Our Twin Oaks Memory Care Home is an 8-bed Home located right off Hwy 83 just south of I-94. Frontida began operating Twin Oaks in 2011.  For more information about availability for our Golden Oaks Home in New Berlin or our Twin Oaks Memory Care Home in Delafield, call Kevin at 262.620.2527.



    Twin Oaks Memory Care Home - Delafield


    You can learn more about our entire story at

  • If you would like your business or know of a business that should be highlighted in the Member Spotlight, please contact Amy Burgdorff.