YOUR County Chamber

  • 998.png

  • FURNITURE, APPLIANCES, and ELECTRONICS during the holidays, what could be better!

    Founded in 1954, American has a market-leading reputation for exceptional customer service, selection, and price, earning numerous awards as an outstanding retailer of furniture, consumer electronics and appliances. Over the years, American has become known for building stunning, beautiful retail stores and for meticulously maintaining them.


    Headquarters are in Madison, WI with 11 retail stores in WI, IL, IA, and MI. The distribution center, on the outskirts of Milwaukee, and corporate service center support our retail operations.


    Employees receive top level training and are extremely knowledgeable in their product.  They take pride in their careers and are very proud of the extraordinary service provided to American’s customers.

    American TV guarantees the lowest price and provides customers with an extraordinary shopping experience.


  • 999.jpg

  • Did you know...?

    • American TV & Appliance is a Wisconsin success story and is considered a year round destination for consumers wanting the best prices, service and selection all under one roof. At American you can try it before you buy it, take it home today and receive a high level of personal service that you simply cannot obtain from the internet.
    • American is really four stores under one roof. Each store averages approximately 130,000 square feet in size. American boasts the following in their highly promotional advertising.
    • Home Theater: Over 200 flat panels on display: Where we beat the internet!!
    • Electronics: Huge Selection of personal electronics, computers, cameras and camcorders: Where we Guarantee the Low price!!
    • Appliances: Over 30 brands to choose from: Where We Beat The Home Centers!!
    • Furniture: Over 150 sofas to chose from: Where We Beat The Competition!
    • Services available to customers include next day delivery, home theater and appliance installation and they service any product and any brand, The fact that American services what they sell is just one more selling point they proudly proclaim differentiates them from the competition.
    • American is a proud supporter of the United Way whose programs directly impact the communities we serve in a positive way.


    Check any price on–line in our store. We Won’t Be Beat!!

    - We match Authorized dealers on an apple to apple basis.
    - See store for specific details

  • If you would like your business or know of a business that should be highlighted in the Member Spotlight, please contact Kelsey DeMarais.