YOUR County Chamber



  • Member Spotlight


  • AlphaGraphics

    16855 W Wisconsin Ave

    Brookfield, WI 53005

    P: (262) 782-5742

    F: (262) 782-2211

    www.us562.alphagraphics.com


  • Did you know?

    • AlphaGraphics is certified by the Forestry Stewardship Council for sustainability practices
    • Direct mail still provides the best return on marketing investment
    • 84.3% of all B2B buyers researched viewed a company’s website before making a purchase decision
    • AlphaGraphics Brookfield has previously achieved ISO 9001:2008 certification. AG QMP incorporates those standards into a new quality management program








  • Spotlight Archives


  •  

    AlphaGraphics_logo

     

    AlphaGraphics Brookfield is a locally owned visual marketing communications company providing design, printing services, mailing services, signage and marketing communications for small, medium and large businesses and organizations in Waukesha County, and Milwaukee County.

     

    AlphaGraphics Brookfield has been serving customers since 2003. When Richard “Dick” Strassburger purchased the business in April 2014, a significant change in products, services and customer service started taking place.  Testimonials from existing and new customers support the new direction of the business.

     

    The heritage of AlphaGraphics Brookfield is deeply rooted in the custom printing business producing business basics such as business cards, letterhead and stationery; marketing tools such as brochures, sell sheets, and pocket folders; and trade show materials such as vertical retractable banners, backdrops, and promotional items; and retail support through flyers, coupons, posters, window signage, and banners.

     

    Strassburger’s rich background in marketing with Chrysler Corporation, Firestone, Constellation Energy, James Hardie Products, and Taco Bell brings a more marketing-focused offering to current and new customers. “We no longer just print. We provide strategy across all marketing communications materials to build consistency and a stronger image for that business. We now do the branding and design work.”

     

    Mailing Services has been a staple of AlphaGraphics’ customers from post cards to letter-inserted #10 envelope mailings. “We are slowly changing our focus to being more integrated into the intent of the mailing program to help our customers see a solid return on investment. My direct marketing expertise is a leverage businesses can use to increase their reach to their target market and see higher levels of response.” New product offerings include a USPS-sponsored program that reduces the cost of postage by as much as 66%. Not meant for everyone, the Every Door Direct Mail program can flood a business’s immediate area with a unique message that will drive traffic.

     

    An area of expansion for AlphaGraphics Brookfield lies in Marketing Communications. Strassburger is engaging in marketing strategy and communications support for small and medium size businesses who either can’t or won’t get advertising agency attention, or wish to work in-house but still need the expertise of a proven marketer. New services include Search Engine Optimization and Search Engine Marketing to increase meaningful website traffic.  “We are the champions of small and medium size businesses who are looking for growth either organically or externally. We provide solid, proven strategies and tactics that drive results.” Some of the offerings include a focus on multi-modal lead generation campaigns, customer retention strategies, and loyalty strategies.

     

    AlphaGraphics is a nationwide network of 260 locally owned franchises. This provides AlphaGraphics Brookfield with unique capabilities to keep the relationship local yet help businesses with printing, mailing and marketing communications wherever they go, and eliminate or minimize the cost of shipping. The network also contains pockets of expertise that can be drawn upon to complete a project.

     

    Contact: Richard “Dick” Strassburger

    262-782-5742

    rstrassburger@alphagraphics.com

    16855 W Wisconsin Ave

    Brookfield, WI 53005





  • If you would like your business or know of a business that should be highlighted in the Member Spotlight, please contact Amy Burgdorff.